Coaches: Speed is no longer the point

What's next for coaching? What should we be thinking about as we get close to our second decade of existence as a profession? What will keep us relevant? What is our next advancement? 


Or precision. In other words, helping clients achieve their vision with better aim. Not just in the outcome, but each step along the journey. 

Said another way, in-demand coaches these days are helping clients find their way with a higher degree of faithfulness to themselves. (Less loss of self aka selling out.) 

Speed used to be the poster child deliverable of coaching. It could be said that an entire profession was birthed on the premise that good coaching help could get you where you wanted to go - faster! But faster is now the new pollution. We have too much faster. Maybe we did too good of a job touting the merits of faster? 

In an environment where speed is pollution, helping clients avoid the regrets of going too fast, racing to the bottom, and selling our souls along the way? Those are the new deliverables. 

What a market values isn't static. What we offer, and how we talk about it, can't be either. For a profession that is supposed to be ahead of its clients, we need to stop selling speed as the best feature of coaching. 

"Coach, just help me be the best me possible, I don't care if it takes a while."